In this week’s episode, I take a look back at my ten favorite scenes to write in 2023. I also discuss how my advertising efforts fared in December 2023.
TRANSCRIPT
00:00:00 Introduction and Writing Updates
Hello, everyone. Welcome to Episode 182 of the Pulp Writer Show. My name is Jonathan Moeller. Today is January the 5th, 2024, and today we’re going to talk about the favorite scenes I wrote in 2023. We also have an update on how my ads did for my books in December 2023. This is the first episode I’m actually recording in 2024, so Happy New Year to everyone. If you are listening now, however 2023 treated you, I hope 2024 treats you even better.
Before we get to our main topics, let’s have an update on my current writing projects. My main project right now is Shield of Storms and I am 71,000 words into it. I’m hoping I can get that out in January. It might slip to February. We will see how the rest of the month goes. My side projects right now: I am also working on Sevenfold Sword Online: Leveling and I am 55,000 words into that. That will come out after Shield of Storms, so February or March depending on how long Shield of Storms takes to write. And I am 8,500 words into Wizard Thief, which is going to be the sequel to Half-Elven Thief from December. Not sure when that one’s going to come out. I have to write Ghost in the Veils first because I have a recording slot scheduled for that in April that I really need to meet, but so it will probably be late spring, if all goes well.
In audio news, the audiobook for Sevenfold Sword Online: Creation is now available at all the usual audiobook stores except Apple, and it should be showing up there later. It’s narrated by CJ McAllister, comes to just under 10 hours long, and it’s a very good audiobook and worth the listen. So if you have spare credit to or some audiobook money to use, I recommend giving that a chance, and that is where I’m at with my current writing projects.
Before we get to the main topic, let’s see how ads did in December 2023. Advertising in December is always tricky, both for authors and regardless of what business you’re in because every consumer facing business in the world is dumping a ton of money into ads for Christmas and so the cost gets all screwy. But I’m pleased to report some good results for December.
First, let’s see how the Facebook ads did. For the Ghost series, I got back $4.82 for a dollar I spent, with 16.7% of the profit coming from the audiobooks. For Cloak Games and Cloak Mage, I got back $6.42 for every dollar I spent, with 6% of the profit coming from the audiobooks. For Malison and Dragontiarna, I got back $1.82 for every dollar spent. For Silent Order, I got back $1.98 for every dollar spent. I think for January, I will shut off the Facebook ads for Malison and Dragontiarna and Silent Order and let them rest until the next time and get a Bookbub for one of them.
Next up, let’s see how my Bookbub ads did. As before, I advertised Frostborn on Bookbub and for Frostborn I got back $6.52 for every dollar spent, with 37% of the profit coming from the audiobooks. Complete series of audiobooks seems to do really well on Bookbub. I need to expand my targeting data for the platform so I can advertise Ghosts there as well, and maybe urban fantasy and perhaps science fiction at some point.
Finally, let’s look at my Amazon ads. This month, I advertised Dragonskull: Sword of the Squire, Cloak Games: Omnibus One, and Sevenfold Sword Online: Creation on Amazon ads. I’m not entirely sure how Sevenfold Sword Online: Creation did, because the audiobook came out and I’m not entirely sure what the per sale rate for that is going to be, but I think that ad doubled its money, but I’m not entirely sure. For the ones I am sure about, here’s how they did. Dragonskull: Sword of the Squire got back $3.06 for every dollar spent, with 18% of the profit coming from audiobook. Cloak Games: Omnibus One got back $3.63 for every dollar spent, with 22% of the profit coming from the audiobook. So, overall I think it is safe to say that my December campaigns went pretty well. So thanks for reading the books, everyone and hopefully we’ll have more books to come very soon.
00:04:15 Favorite Scenes of 2023 (SPOILER WARNING FOR REST OF PODCAST)
Now our main topic of the week: my ten favorite scenes that I wrote in 2023. First, I should note very strongly that this podcast episode will have spoilers for every single thing I published in 2023, so stop listening right now if you’re not caught up and you want to avoid spoilers. That said, I thought it would be interesting to look back at 2023 and talk about some of the favorite scenes to write from the past year. As an added bonus, when I prepared this list, it turned out to be 10 scenes, which is convenient since all the news sites from their top ten articles in December and January anyway. Reminder: spoilers, and there are spoilers after this point. And here are my favorite scenes of 2023, in no particular order.
Number One: when Nadia bursts through the roof with Delaxsicoria in Cloak of Dragonfire. That was a fun one to write. I used to joke that I originally intended Nadia’s character arc to be a bad person, reluctantly and against her will slowly turned into a good one. But what her plot arc actually turned out to be was Catwoman slowing turning into Gandalf. Exploding through the roof of an athletic complex to save the day while riding a dragon was definitely one of the more Gandalf-esque things that Nadia has done. The scene immediately after that where Nadia, Delaxsicoria, Varzalshinpol, and Tarthrunivor all chase Ferrunivar through the skies of southern California was pretty great as well.
Number Two: Caina deduces who Kalliope Agramemnos is in Ghost in the Serpent. I have to admit, for a while I knew it was likely that Caina would have stepchildren she didn’t know about since she’s married to Kylon, who used to strive to be a model Kyracian noble and Kyracian nobles in general tend to regard abstinence as something to be avoided at best, and a disgraceful vice at worst. Not their most admirable character trait. But for a while I didn’t know how to write that situation in a way that would be interesting.
If the mother died and Caina was left to raise the stepchildren, that would be lazy writing. It would also be lazy writing if everyone got along. There is an apocryphal story that for a while in the 2000s, all these newly remarried middle-aged screenwriters kept pitching sitcoms where a screenwriter, his new younger wife, and his ex-wife all lived in harmony together. The studio executives, who as a class are not always known for their firm grasp upon reality, always rejected these ideas because they knew a majority of the female half of the audience would absolutely hate it. So a scenario where Caina, Kylon, and Kalliope all got along seemed likely equally lazy writing.
But what if Kylon and Kalliope couldn’t stand each other? And Kylon had further grievances against Kalliope because she had never told him about the children? But Kalliope ends up being in awe of and a little frightened of Caina? So the dynamic is that Kylon and Kalliope can’t stand each other, but Caina keeps the peace between them? I thought that might turn out to be pretty interesting to write and Ghost in the Serpents sold enough that I think people agree with me. It’s also interesting to write because this is happening while Caina is one of the few people who know how dangerous the Cult of Rhadamathar really is. But more about that to come in future Ghost books.
Number Three: Delaxsicoria tells Nadia not to be so hard on herself in Cloak of Dragonfire. The unlikely friendship between Della and Nadia has been fun to write throughout the Cloak Mage series and side stories. From Della’s perspective of course they would be friends – Nadia caught the murderer of her uncle, and Nadia is wound up tighter than a spring and doesn’t relax very much. Nadia, of course, is a little baffled by this, especially since she doesn’t really have any interest in music, which is Della’s great passion. So they have a great dynamic, and we’ll see more of that in future books.
Number Four: Sir Telemachus and Niara kill Mharoslav in Dragonskull: Wrath of the Warlock. This was fun to write because Mharoslav always got away from or at least got the best of the heroes in their previous encounters, including nearly killing Telemachus in the process. Telemachus decided that he would sacrifice himself in seeking vengeance against Mharoslav and save his friends in the process. Then he met Niara. Niara comes from the General Patton school of warfare – dying for your country is a fine thing, but it’s way better to make the other jerk die for his country. Her utter loathing for all wielders of dark magic played into that as well, allowing her to show the way for Telemachus to defeat Mharoslav at last.
Number Five: Myotharia versus Xothalaxiar in Dragonskull: Doom of the Sorceress. I have to admit Myotharia was originally going to die in the final battle of Dragonskull: Fury of the Barbarians, but she was such a great character that I felt I could get more narrative mileage out of the poor woman. I always knew from the beginning of the series that Niara was going to have to fight Xothalaxiar for the final time, and Myotharia lost everything to the urdmordar. So I realized that having Myotharia join the fight against Xothalaxiar would give her a sort of emotional catharsis, and help set Niara onto a path other than seeking her own death in battle.
Number Six: Thunderbolt. I lucked out with Thunderbolt’s character in the Silent Order series. I charted out the rest of the Silent Order series way back in 2021, which is when Thunderbolt was first mentioned in Silent Order: Royal Hand. I originally envisioned her as the sort of classic Star Trek Evil Sentient Computer, the sort of computer Captain Kirk would have to talk into a logic loop every other week.
But then in 2022 and 2023 ChatGPT and Bing Chat came along, and they were terrible! For a while, the various insane ramblings of ChatGPT and Bing Chat regularly made the news. So when it was time to write Silent Order: Thunder Hand, I based Thunderbolt’s personality off some of ChatGPT’s more hilarious public meltdowns, though I left it ambiguous just how insane Thunderbolt actually was and how much of her behavior was just screwing with people to put them off their balance. By the end, Jack March definitely suspected the latter.
Number Seven: The Battle of Calaskar. The entire Battle of Calaskar sequence in Silent Order: Pulse Hand was fun to write because I’ve been thinking about it for ages, since I’ve had a clear endpoint for the Silent Order series in my head for a while. I liked how it was able to bring back Admiral Stormreel, the Navigators, the Calaskaran Navy, and a bunch of other elements from the series for the Grand Finale.
Number Eight: Gareth Figures out the Dragonskull. I also liked the final confrontation with Azalmora in Dragonskull: Crown of the Gods. Azalmora was such a self-controlled and intellectual villain that I wanted her demise to be intellectual, a sort of a moment of revelation that kills her. When Gareth figures out the nature of the Dragonskull itself and the way the xortami twisted it with their dark magic, he’s able to use that against Azalmora, and in her final moment she understands the true nature of the Dragonskull, albeit briefly.
Number Nine: Riordan MacCormac vs Michael Durst. This was a fun scene to write in Cloak of Embers. Durst had been an arc villain over the last few books. He proudly considered himself a monster, but then he had the bad luck to start working for Maestro, who was just as evil as he was but without any of his self-destructive indulgences. So it was little wonder that Durst found himself dragged into Maestro’s orbit, even if he didn’t realize what was happening. (The scene where Durst goes to kill Maestro and instead she talks him into doing exactly what she wants was also pretty great to write.)
Even if Durst didn’t want to kill Nadia, Riordan would still have fought him to the death, because Durst represents a rejection of self-control and responsibility, something Riordan finds utterly abhorrent. And unlike Durst, Riordan knew that a moment of reckoning was coming, which was why he practiced and trained so much with Sir Trandor, while Durst simply went begging to the Dark Ones for power, so the final showdown between Riordan and Durst was quite fun to write.
And finally, Number Ten: Rivah and the Magister’s Tower. When I plotted out Rivah’s heist of Ramarion’s tower in Half-Elven Thief, I didn’t get too detailed in my outline as to what the inside of the tower would look like. I just knew I wanted it to be as weird and freaky and unsettling as possible, with a lot of Evil Wizard Stuff cluttering up the place. Several people have told me Rivah’s venture into the tower was their favorite part of the book, so I think I succeeded.
So those were my ten favorite scenes that I wrote in 2023. Thanks for reading, everyone. So that’s it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoy the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
