In this week’s episode, we take a look at five reasons to buy direct from authors through platforms such as Shopify and Payhip. We also take a look at my choice of computing platforms for 2025.
This week’s coupon code will get you 50% off the audiobook of Ghost in the Tombs, Book #3 in the Ghost Armor series, (as excellently narrated by Hollis McCarthy) at my Payhip store:
TOMBS50
The coupon code is valid through February 7, 2025. So if you need a new audiobook for next week’s cold weather, we’ve got you covered!
00:00:00 Introduction and Writing Updates
Hello, everyone. Welcome to Episode 235 of The Pulp Writer Show. My name is Jonathan Moeller. Today is January the 17th, 2025 and today we are discussing the advantages of buying direct from the author. I will also share an update on what I’ve done for my writing computers this year and we also have Coupon of the Week, Question of the Week, and an update on my current writing projects. So let’s get right to it.
Let’s start with Coupon of the Week. This week’s coupon code is for the audiobook of Ghost in the Tombs, as excellently narrated by Hollis McCarthy. That is Book Three of the Ghost Armor series, and this coupon will get you 50% off the audiobook at my Payhip store: TOMBS50. This coupon code will be valid through February 7, 2025. So if you need a new audiobook for next week’s cold weather, we have got you covered.
Now let’s share an update on my current writing projects. As of this recording, I am 116,000 words into Shield of Deception, which puts me on chapter 28 of 31. So I’m hoping before too much longer I will be able to be done with the rough draft, which I think I’m hoping I’m going to be able to finish it on Monday the 20th if all goes well, but we’ll see how things work out. I think it’s going to end up being around 125,000 words, which will make it the longest book in the Shield War series and probably the longest book I’ve written since the end of my Dragontiarna series back in 2021. I kind of wanted a break from really long, complex epic fantasy, but I had my break. I’m rested and now we’re doing it again. I’m also 13,000 words into Ghost in the Tombs, which will be the fourth book in the Ghost Armor series, and I’m hoping to have that out in March and Shield Deception out in February.
In audiobook news, Cloak of Masks is entirely done and working its way through processing. As I mentioned last week, it should be up on a couple of the stores like Google Play, Kobo, and Chirp, though it is not up on Audible yet. On Audible, though, is Ghost Armor Omnibus One (again narrated by Hollis McCarthy). That is an omnibus bundle of the first three books in the Ghost Armor series. That is available in audio at Audible, Amazon, and Apple. If you’re on Audible, it is 31 hours of listening for just one credit, which in my opinion is a pretty good deal. That is where I’m at with my current writing projects.
00:02:32 Question of the Week
Now let’s move on to Question of the Week. Question of the Week is intended for enjoyable discussions of interesting topics. This week’s question: what is your favorite Mexican dish? No wrong answers, including not enjoying Mexican food. A little bit about semantics. I’m aware that Mexican food is a very broad net and like all such definitions is prone to a substantial bit of haziness. Mexican cuisine is not the same as Tex-Mex, which is not the same as Puerto Rican cuisine, which is not the same as Guatemalan cuisine and so on. And the various regions of Mexico itself all have their own distinct culinary traditions. But this is true of all cuisines. By Mexican food, I mean Mexican food as it is generally defined in the United States, which tends to be an assemblage of various foods from the American Southwest, Mexico, and Latin America. And as you might expect, we had numerous responses.
Our first response is from Justin who says: We have taco night here once a week or so, but no actual tacos are used. A pan of seasoned crumbled hamburger meat along with standard toppings is available for folks to make what they want. That generally becomes beef and cheese burritos and taco salad (regular bowl, corn chips added as desired).
Hollis (who narrates the Ghost and Cloak audiobooks as we as mentioned) says: Quesadillas. Taste decadent but can pack in healthy spinach and peppers and whole wheat tortillas with decadent meat and cheese.
Juana says: burritos, loaded!
Tracy says: chicken and guacamole with roasted veggies.
Becca says: Chile en nogada, basically a meat stuffed grilled chili. I have had it with chicken and beef, usually comes with pomegranate or other fruit containing sauce.
John says: Three barbacoa tacos with cilantro, onion and the green salsa and three beef fajita tacos the same way. With large horchata from a sketchy food truck usually found in front of the local tire shop.
I have to say some of the best Mexican food I’ve had has come from somewhat sketchy food trucks in front of local tire shops.
Bob says: Any kind of mole. One nearby restaurant had a duck mole that was excellent.
A different John says: I’m always searching for a great cheese enchilada. At least three, please.
Cheryl says: Never had Mexican, so can’t comment.
Jenny says: Queso dip, especially when it’s got beef and chili seasoning (not like chili peppers, but the southwest chili seasoning and beef).
Scott says: Anything Al Pastor (burritos taco, et cetera).
Steve says: Fish tacos, any way I can get them.
Yet another John says: Brisket quesadillas.
I’ve actually had those and they’re very good.
Andrew Abbott says: Quesadilla.
Gary says: Al pastor.
Mandy says: Carnitas.
For myself, I think my favorite would be arroz con pollo with mushrooms. Tasty, very filling, and so long as you don’t go too heavy on the cheese, it’s not too terribly bad for you. I’ve had a couple of different variations of it, including one that had carrots and I admit I was dubious when it came out with carrots in the arroz con pollo, but it was really good. Steak fajitas would be a close second in my Mexican food preference list.
The inspiration for this question was that I made homemade nachos for dinner twice this week and I also made tacos twice for dinner this week because if you make up enough taco mix, you can get a couple of meals out of it. So that’s it for Question of the Week.
00:05:37 Work Computers/Writing Computer for 2025
Now I thought I’d talk a little bit about what I’m going to use for a computer in 2025. The reason for this is a couple of weeks ago, I posted a meme about choosing a new computer on Facebook and promptly forgot I had done so, but then I looked back a week and a half later to see it had gone viral and people are still arguing about the best computer in the comments, which is good summary of social media, isn’t it? You can carefully consider a 1,500 word post that will get like three likes at the most but toss a meme up and forget about it and you’ll come back in a week to see it had thousands of views and almost 300 comments, all of them arguing for or against specific computing platforms. So that is the reason I thought I would share what I actually picked for my computing needs in 2025.
Three caveats: One, for your own computing requirements, pick whatever meets your needs and that your budget will allow. Windows, Mac OS, Linux, a tablet, whatever. It doesn’t really matter. Honestly, I think 90% of people can do 95% of what they need in a web browser nowadays anyway and maybe use a cheap laser printer to print something out like every other month or so. I recently helped an elderly relative with a computer problem and she does about 95% of her computer needs on her Kindle Fire tablet and only breaks out her laptop when a webpage doesn’t render properly on mobile. She can even print from her Kindle Fire.
That said, I definitely fall into that 10% that cannot use a web browser for everything. Caveat two, my objective isn’t to have the best computer or the most powerful computer, it’s to have the computer that will be the most efficient in helping me write and publish books. And finally, caveat three. I worked for a long, long time in IT support and I did in fact write an internationally bestselling book about the Linux command line. I have done tech support for operating systems that no longer exist. Remember Windows CE on phones, Palm OS, Windows Phone, getting Mac OSX to talk to Windows Print Services, getting Mac OSX to talk to Active Directory, and Windows Millennium Edition (ugh)? I remember them and none too fondly. That means whatever objection you may have to Windows, Mac OS, Linux, or any other operating system, I probably know about it already have personally experienced it and have in fact tried to fix it while on the phone with someone having a panic attack about that particular problem.
So with all that in mind, this is what I will use for computers in 2025 and hopefully for several years longer than that. For my writing/editing computer, I have picked a Mac mini M4. I’ve mentioned before that I’m increasingly unhappy with Windows 11 because of Microsoft’s turn towards AI. I thought long and hard about either Linux or Mac OS and in the end, I decided on Mac OS because I have several subcontractors who all use Excel. Granted, you can install Excel on a Linux system with an emulation layer, but it never works 100% right. Some of the more advanced Excel stuff, which I do use, freaks out with it. There are a number of excellent spreadsheet programs available for Linux as well, but none of them have 100% compatibility with Excel, which is what I need.
Additionally for ebook and paperback formatting, I use Vellum, which is Mac only. I have been very happy with Vellum since 2018, which means I’ve it to format around 60 different eBooks and paperbacks. So based on all that, I chose the Mac mini M4. I’ve been reasonably happy with it so far, since I’ve written about half of Shield of Deception on it. It’s quite fast, which shows there are some advantages to the same company producing the CPU and the operating system. Microsoft Word is definitely faster on the M4 and the M Series Macs than it was on the Intel based Macs. I wasn’t expecting this, but the overall lack of distraction in Mac OS is nice. It’s very unobtrusive. Windows 11 is a very cluttered environment by default with lots of distractions and it is very annoying how Microsoft has been encrusting ads throughout the operating system. You can turn on quiet mode of course, but it’s pleasant to have the overall lack of distraction be the default.
So the Mac mini M4 will be the computer I use for writing, editing and book layout, but that’s not all I do. My everything else computer will be a Windows 11 Intel Core I7 desktop. My previous computer before the Mac mini, a Windows 11 box with Intel Core I7, will also remain in use. The thing about being an indie publisher is that writing and editing isn’t all I do. I do my own covers now, which means Photoshop and DAZ3D. Both of those applications are big, fat memory hogs. I definitely did not want to shell out the money for a Mac with that much memory. There’s also advertising, which means a lot of spreadsheets and using Photoshop to make those ad images and other miscellaneous tasks like recording expenses, web design, audio proofing, podcast recording, and so forth. In fact, I’m recording this podcast on that computer right now, so my Windows 11 box is now my everything else computer.
It doesn’t have an NPU chip, which means that Windows 11’s more odious features like Recall won’t work on it, therefore I plan to nurse it along as long as possible. I have to admit there was an unanticipated pleasant psychological effect to this. When I write, I go to my writing computer and when I need to do something else, I use my everything else computer, so it’s easier to avoid getting distracted by something else I need to do while I’m writing.
I should mention gaming. I don’t really use desktop computers for gaming any longer. They’re for work. If there’s a PC game I want to play, it needs to be able to run on my laptop while I sit on my couch. Otherwise, it’s not going to happen. In the past five years, I spent more time playing games on the Switch and the Xbox than on desktop PC. So that is my computer plan for 2025, write on the Mac, do everything else on the PC.
I should mention that the day before I started recording this, Microsoft pushed out an update that added this big ugly Copilot AI button to Word and Excel. So while I’m going to finish Shield of Deception in Microsoft Word, I am probably going to write Ghost in the Assembly in either Libre Office Writer or maybe MobiOffice. I need something that’s cross compatible between Windows and Mac, so I’ll be investigating other word processor options with all this Copilot stuff they’re jamming into Word, but in the end, I’m grateful I’m able to use two different desktop computers and hopefully I will use these computers to produce many good books for you to read in 2025.
00:12:00 Main Topic of the Week: 5 Reasons You Should Buy Direct from Authors
Now on to our main topic, five reasons you should buy direct from authors. What do we mean by selling direct? It’s when the author has his or her own store hosted on a site like Shopify or Payhip that allows the author to sell eBooks, audiobooks, and sometimes paperbacks direct to readers.
I should mention this is not intended in any way to be shaming or bullying. If you are most comfortable buying your eBooks from Amazon or Kobo or Apple Books or Google or any other platform, that is what you should do. This is just to talk about the advantages for both readers and writers for buying direct from authors. Payhip and Shopify are the two most popular platforms for selling direct to readers. I use Payhip since I’m mostly interested in selling eBooks and audiobooks direct and not paperbacks. You can actually look at my Payhip store, which is https://payhip.com/jonathanmoeller. The links are also available on my website and indeed in the show notes for the show for Coupon of the Week.
So why even bother with direct sales when most people are now locked into a platform like Amazon or Kobo and their libraries? Why take the time to convince readers to buy directly from the author? What are the advantages to the author and more importantly, what are the advantages to the reader? And there are five of them, which we’ll discuss now.
#1: Faster access to new releases. The reason Payhip is always the first platform to become available for one of my new books by about a day or so is that when a new title releases, it’s because I’m uploading it myself. With Amazon or other sites, my books are essentially put into a line with many, many other titles and I can’t control or predict when it will become available for customers. Various stores can take longer to process or be unavailable/down when a new book releases. Kobo glitched quite badly at various points throughout 2024. In 2021, Barnes and Noble suffered a ransomware attack that blocked the ability to upload new books to the platform for about a month, and all the other stores have had various technical glitches throughout time. That’s just the nature of running a large website, but having a site like Payhip gives me a place where people can turn to when it happens. Quite a few people bought Cloak of Illusion from Payhip because Kobo was down for a week when I was trying to upload the book to the site.
#2: The second reason, which is a big advantage for both readers and writers, is that I can control discounts and permafree so it’s easier to get discounts from an author’s store. It’s easier to provide discounts on Payhip because I’m getting a higher profit margin. Even with the 50% discount on Ghost in the Tombs we mentioned this week, I still would make from that discounted audiobook more than on Audible and pretty close to what I get from some of the more generous sites like Chirp or Google Play or Kobo.
Just like with the uploads, I also have complete control over when the discounts happen on Payhip. Otherwise, as I mentioned earlier, I’m at the mercy of when the uploaded book processes on various stores, just like with release dates. It’s hard to promote discounts or short-term freebies on those other platforms because the price change move slowly (and often unreliably) there, whereas they’re instant on Payhip. Payhip is also my hub for providing free content to my readers beyond my Permafree series starters. Keep an eye on my blog and Facebook page for Coupon of the Week, where as I mentioned earlier in the show, I give out codes with steep discounts for my Payhip store. I also provide free short stories on my Payhip store for a limited time when new books release. Subscribe to my newsletter if you’d like to know when those free short stories become available.
I also make a dozen older short stories (both ebook and audiobook) free on my Payhip at the end of each year, an event called 12 Days of Short Story Christmas. If you follow my website and blog, you might remember that from recently. It would take too much time away from writing to do all these things on all the other platforms, and it often isn’t technically possible. Using Payhip frees up my time to do more writing instead of trying to work with the tech support of six different vendors when something doesn’t switch price in time to run a specific promotion.
#3: A third advantage, and that is a big advantage for readers, is I am not interested in your data and I am not spying on you the way that a large e-commerce site might be. Payhip basically just shows me the buyer’s email for an individual’s data. I can’t see any other purchases you make. I can’t see any individual demographic data and I can’t see anything that would be uncomfortable for me to know. Basically all I see is your email address and your geographic location (your rough geographic location), which obviously the store needs in order to calculate sales tax liability. I intentionally set up the Payhip store so that you don’t need a user account to buy books or audiobooks there. We also try and turn off the more annoying site settings like follow up emails that request reviews. Even the aggregate data on the Payhip app dashboard is extremely limited compared to other platforms. I can see a map shaded in with countries of visitors, which isn’t accurate or useful in an age where you can use a VPN to switch your location with the click of a button.
[We can see] if users are accessing the link directly from a Google search and the raw number of clicks on the page. Compared to the amount of data collected by other sites, [that is very minimal]. For example, other sites can show that men ages 23 to 28 who like Taylor Swift, own a cat, and live in Canada are looking at your page at midnight on Tuesday. That is much less data than Payhip collects, so therefore, if you’re concerned about data privacy, Payhip is a stronger choice than most other ebook and audiobook platforms. For details about what Payhip tracks separate from what the individual author does, check out their privacy policy.
#4: The fourth advantage is the reader gets a choice of file formats and you can send files to another ebook library. With Amazon or indeed any of the other ebook stores, you get your chosen format for an ebook and can’t switch that format without using third party software. At my Payhip store, you get three ebook formats: epub, PDF, and when possible, the ancient .mobi format (which is kinda depreciated and gradually going away). I’ve noticed that people who like PDFs really like PDFs, and so if you want your ebook in PDF form, you can get them in PDF form from my Payhip store.
Having a choice of different file formats allows you to more easily import the books into the platforms you already use like Kindle or Kobo. It’s a pretty simple process to send files to your Kindle, Kobo, iPad, or other device so you have access to them in your library there. All my eBooks are integrated with Book Funnel, so if you have a Book Funnel account, they automatically show up in your library. Book Funnel also has directions for sideloading the files onto your various devices.
#5: The fifth advantage, and this is a really big one for readers, is all the files you buy from me on Payhip are DRM free files that you can self-archive. Digital rights management limits your ability to transfer books and audiobooks through apps, devices, and so forth. It controls the way that you access things you have purchased. It’s often said that you don’t buy digital content, you have a conditional lease on it that’s controlled by the platform you buy it from.
The content that you buy can disappear, especially when a platform is sold or closes. We’ve all heard horror stories of people whose accounts at various online retailers get closed for some reason, and then they lose their access to the library of any media they have purchased there or a platform can go out of business. There was a minor, well, actually a fairly major scandal a few years ago when a romance themed ebook store went out of business and everyone lost their access to their libraries. And for a while Microsoft was offering eBooks for sale through the Edge browser, but as we know, Microsoft tends to change mind about things a lot, and that went away and eventually people lost their ability to access any eBooks they had purchased through the Microsoft store. And this isn’t even the first time Microsoft did this. Way back in the ‘90s and early 2000s, Microsoft was trying to be become a music retailer to compete with Apple’s iTunes store, and they used a kind of a DRM called Play For Sure. Eventually they got out of that business and shut down Play For Sure’s servers and anyone who had purchased music locked to that DRM could no longer play it.
Our Payhip store has DRM free files. These allow you to store and archive the files separate from the ebook and audiobook stores so that doesn’t happen. It allows you to actually own the content that you buy and build a library that best suits your needs. So that way, if for some reason (let’s say for example, your audiobook store account gets hacked and you get locked out of it), you won’t lose all your eBooks that you bought through my Payhip store if you downloaded them and stored them on a local storage device or some other kind of archive system.
One final advantage that is more for the author than for the reader, it is a better profit margin for direct sales than is for any of the other stores. The best percentage you can get in the ebook sales on any of the other stores is Amazon, which offers 70% for eBooks between $2.99 and $9.99. Whereas with Payhip, I get about 85% of each sale (minus sales tax and credit card processing fees). The Coupons of the Week we have been doing so far this year are a good example of that. I’m selling the Ghost audiobooks connected with the coupon for 50% off and the standard sales price is $11.99, which means you get them for about $5.99. Even though that’s cheap, I still get almost as much money from a $5.99 sale than I would from a purchase on Audible or any of the other major audiobook platforms. Those are five reasons to buy direct from an author. I should note, it’s just not good for the author. It offers many advantages for the reader as well.
So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the backup episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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