In this week’s episode, I take a look at ebook box sets and the advantages they offer both writers and readers. I also explain why I haven’t done an ad update post in a while.
Once again it is time for Coupon of the Week!
This coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store:
SUMMERNIGHT
The coupon code is valid through September 7, 2026. So if you need a new ebook this summer, we’ve got you covered!
TRANSCRIPT
00:00:00 Introduction, Writing Updates, and a Reader Question
Hello, everyone. Welcome to Episode 317 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August the 21st, 2026 and today we are going to talk about advantages to using box sets. We’ll also have a brief discussion on why I haven’t posted an ad update in a while, and we’ll have an update on my current writing, publishing, and audiobook projects.
Before we get to all that, let’s start with Coupon of the Week. This coupon code will get you 25% off the ebooks in the Ghost Night series at my Payhip store. That coupon code is SUMMERNIGHT. As always, the coupon code and the links to my Payhip store will be available in the show notes for this episode. This coupon code will be valid through September the 7th, 2026. So if you need a new ebook for the summer, we have got you covered.
Now let’s have an update on my current writing, publishing, and audiobook projects. As of this recording, I am 56,000 words into Blade of Visions, which I think puts me roughly somewhere in the neighborhood of about halfway through. I think the rough draft is going to end up being about 105 to 110,000 words when I get there, but we will find out. I’m also 5,000 words into Elven-Warlock, the next book in the Rivah Half-Elven Thief series.
In audiobook news, recording on Blade of Thieves and recording on Cloak of Worlds is finished. As of right now, you can get Cloak of Worlds at my Payhip store, but both Cloak of Worlds and Blade of Thieves should be available on Payhip and all the other audiobook stores before too much longer (once processing is done). So if you’re looking for a new audiobook to listen to this summer, we will have ones for you very soon with Cloak of Worlds narrated by Hollis McCarthy and Blade of Thieves narrated by Brad Wills.
So before we get to our main topic of box sets, let’s answer a reader question, which is why I haven’t done monthly ad post results for a while. The reason for that is it started in October of 2025 and [I] mostly stopped using Facebook ads. Facebook ads became drastically less effective as Meta added more and more badly designed AI targeting features to the ad platform.
Now, why is this a bad thing? Am I refusing to use Facebook ads because of my frequently stated dislike of generative AI? No. The reason is that the AI targeting doesn’t work nearly as well as the old system and ends up being a waste of money because the AI targeting is too broad and too random. This is bad because the key to successful online advertising is to narrow your audience as much as possible.
What do I mean by this? Perhaps this example will help. Let’s say, for example, you sell motorcycle parts online. Obviously when purchasing motorcycle parts, you need to match up with the exact model and year, otherwise you’re going to run in trouble. Say you are selling a lot of parts for the Harley-Davidson V-Rod Muscle motorcycle model from 2009 and you want to sell them online to your customers. The best way to do that would be to target your ads as specifically as possible. In the US at least, motorcycle owners tend to be a bit older and wealthier and are more likely than not male. So you’d want to target your ads to men 60 and older who have expressed interest in Harley Davidson motorcycles and potentially in that specific model from 2009.
Facebook used to let you target audiences to that level of granularity. However, in the last few years, Meta has jumped on the generative AI bandwagon along with nearly every other large technology corporation. It’s followed the same trajectory as every other company that has used AI. The CEO gets a brainwave that AI is the inevitable future and doesn’t want to be left behind. Employees are told to implement as many AI features as possible and to use AI for everything. That inevitably becomes part of the key performance indicators on their performance reviews, so the employees dutifully stuff badly designed AI features into everything in hopes of keeping their jobs the next time the stock price drops slightly. If you’ve wondered why AI nonsense seems to be stuffed into everything these days, that is why.
Gradually, Facebook has eliminated the ability for granular targeting like I’ve discussed above in favor of their Advantage AI system, which does the targeting for you. There are two major problems with this. First, Advantage is a black box. You don’t really see how it works and it isn’t well documented anywhere online.
Second, the targeting is way too broad. Advantage is really good at getting a lot of clicks on your ad, but this is the important part: the clicks on the ads don’t usually convert to sales. Which is better: an ad that gets 10 clicks but results in five sales or an ad that gets 50 clicks and converts to one sale? From Facebook’s point of view, the second is better, but it’s not better for the advertiser.
To return to the motorcycle parts example, say you’re trying to sell those Harley-Davidson V-Rod Muscle 2009 parts and you try to run an ad with Advantage doing the targeting. You can’t specifically target male or male motorcycle or Harley owners over the age of 60. No, you have to mention motorcycle and Harley parts in the ad text and hope that the system steers it correctly.
What will happen is that the Advantage system will show the ad to a bunch of people who have no interest in Harley parts. Honda motorcycle owners will see it, as well Yamaha owners and probably people who own mopeds and e-bikes as well. Now, admittedly, in certain situations, this could work. Let’s say you have a giant warehouse of motorcycle parts, which includes Honda and Yamaha parts, so there could be some overlap. If you have a big enough inventory of motorcycle parts, a broad targeting reach might work.
The trouble is that books are very, very specific products and targeting ads outside of genre lines never works. Like if you’re writing dark fantasy romance and the system shows your ad to someone who only reads World War II historical novels, it’s not going to work at best and at worst, the reader will become annoyed and leave you a bad review. Even for someone like me who has 160 fantasy novels and a bunch of sci-fi novels, it wouldn’t work. I could try advertising to fantasy novels, but Child of the Ghosts, Frostborn: The Gray Knight, Cloak of Dragons, and Stealth & Spells Online: Creation are all very different books in very different subgenres of fantasy.
So I have in essence, a giant warehouse of books, but books are specific enough that trying to use Facebook Advantage to advertise them doesn’t work. So now I don’t really use Facebook ads. I did try again in June to boost Half-Elven Thief Omnibus One before its BookBub deal, and the results from the Facebook ads were in the bottom half of mediocre at best and outright useless at worst.
The BookBub Feature Deal itself by contrast was excellent. When I have a new book out and I do the “I published a book” post on Facebook, I’ll use the boost pull function, which shows it to more people based on my audience, which does increase engagement and isn’t too expensive. But for the most part, I don’t really use Facebook ads anywhere near as extensively as I used to.
That said, I do a lot of BookBub and Amazon ads, way more than I did before Facebook ads became unusable. I’ll typically run about 20 to 24 short BookBub campaigns a month advertising my permafree books on the non-Amazon stores. While I am not sure of the exact number, I think I have something like 550 Amazon ad campaigns running across about 35 different titles on Amazon. Fear not, this is less expensive than it sounds. I haven’t posted much about it because it’s a ton of data and I haven’t figured out a way to do so in a concise and pithy way that isn’t overwhelming or a giant wall of math and text. That said, there should be a way to do it, at least for the Amazon ads.
Generally, Amazon ads are way more effective with Kindle Unlimited books and nonfiction, and BookBub ads are very effective for the non-Amazon stores, especially for permafree books like Frostborn: The Gray Knight and Child of the Ghosts. So that is why I haven’t done an ad review roundup post in a while. Once I work out a good way to present the information with Amazon and BookBub ad data, I will probably start posting them again.
00:07:30 Main Topic: Ebook Box Sets
[All prices referenced are in US Dollars]
Now let’s move on to our main topic this week, ebook box sets and why they’re a good thing for both authors and readers. I will talk about four advantages of making an ebook box set, and then four things you should consider if you’re interested in making them for your ebook series.
An omnibus edition or a box set is a collection of several books in one series. They need to be books in the same series. It’s not a sample of various books by one author or a collection of several books with a similar theme by different authors, which are common, especially in romance, but that’s not what we’re going to be talking about in this episode. For example, my Frostborn Omnibus One collection includes the first three books in my Frostborn series, and The Ghosts Omnibus One includes the first three books in The Ghosts series and a bonus short story as well.
Before we get started, a note on the terminology. Although the term box set or ebook set means something much broader than omnibus edition, I will use ebook sets and omnibus editions interchangeably throughout this episode, mostly because omnibus is a bit of a mouthful to say that many times.
So here are four reasons why you might want to consider making an omnibus edition for books in your series.
#1: Series Starter
If you don’t want to go the perma-free route on your series, a competitively priced set of the first books in the series might be another option for you. The goal is always to make it easy and cheap to start a new series and a low-priced omnibus edition helps with drawing in new readers into a series. Having an omnibus of the first books in the series also means that you can periodically run sales on it.
It’s worth taking a short-term hit in the sales price if readers continue on to the next set or later books in the series. I’ve dealt with this with many of my omnibus editions, especially Frostborn Omnibus One, Cloak Mage Omnibus One, and The Ghosts Omnibus One many times, running deals to them when they were $0.99. That has inevitably resulted in good sales for the rest of the series and the audiobooks in the series.
#2: Reader Convenience
The main reason for creating ebook sets may be the cost savings for the book buyer, but another big reason is convenience for the reader. Many people struggle with knowing the correct order of books in a series, and omnibus editions act as guides through a series. Readers like the convenience of knowing they’re reading them in the correct order, but only having to make one purchase to do that. Some people also don’t like the way that their ebook libraries display series and prefer the omnibus editions for that reason.
#3: Changes to Amazon’s KDP royalty tier
KDP bases its royalty rates for ebooks on the price. They just raised a ceiling of the 70% royalty tier from $9.99 to $12.99, which makes omnibus editions priced over $9.99 more profitable since they can now be priced as high as $12.99 and still be in the 70% royalty tier. Previously, ebooks over $9.99 were put in a lower royalty tier to encourage authors to price them under $10. If there are a significant number of books in your omnibus edition or your individual books are priced at over $6, this change to KDP’s royalties benefits you the most.
To give an example, if an ebook series were made into an omnibus edition priced at $12 before, it would’ve netted $3.60 in royalties. With the change in pricing tiers, that same omnibus edition would now make $8.40 for the author. That is a significant increase that makes omnibus editions more attractive to produce.
#4: The Kindle Unlimited Advantage
Omnibus editions are good for putting in Kindle Unlimited because readers are excited to get multiple books while only taking up one of the “spots” they have in their KU library. Since readers can currently only borrow 20 books at a time, some power readers try to maximize the perceived value of each book in that library and look for longer books and omnibus editions for that reason. Since KU subscribers have many options, providing them with an omnibus edition might help get them more invested in the series and interested in continuing it because if they finish the set, there are several books into it and have spent a significant amount of time with your characters.
If you don’t put the whole series into KU (which is not a great idea by the way), an omnibus edition of the first books in the series would be a better choice than just putting the first book in the series in KU. KU subscribers get very angry when only the first book in the series is in KU, especially if that book ends on a cliffhanger or if the book isn’t clearly marked as being part of a series. An omnibus edition gives them a much deeper introduction to the series. It feels less like a bait and switch than just the first book would be.
It’s also advantageous for the writer because of the page reads. For example, right as of right now, Half-Elven Thief Omnibus One, which is in Kindle Unlimited, is set to only $0.99 an ebook, but I usually make a good deal more from that because of the page reads because people will check out the book in KU and then the amount of page reads for that book comes to approximately about $4 for a complete read. So if you have a popular box set in KU, you can make a good deal more from it from the page reads than you would from just pricing it at $0.99.
When setting up a box set, here are four things to consider when making an ebook omnibus edition.
#1: You need to learn about reader expectations about what an omnibus edition is.
It is not a collection of short stories or some short stories attached to a single book. It is not a sample collection of books you have across different series. Those are separate things and there’s nothing wrong with them, but they need to be handled differently. An omnibus edition should be at least three complete and consecutive books in a series. If there are things like short stories or bonus content beyond that, that’s fine. But three full length books is what book buyers expect from an omnibus edition or a box set.
#2: Book buyers expect an omnibus edition to be less expensive than buying the book separately.
Even providing bonus content like short story or extra chapter does not change this cost expectation. There’s also an expectation that the first omnibus edition will be less expensive than the later omnibus editions because this is a common promotional strategy. For myself, what I usually do is I make sure that the omnibus is a dollar or two cheaper than the combined books would be.
For example, I just put out Cloak Mage Omnibus Four, which combines Cloak of Embers, Cloak of Titans, and Cloak of Illusion into one book. Those individual books are $5, and so together buying three of them together would be $15. The omnibus edition is $11.99, so that’s a savings of $3 across the three books. For the first omnibus edition in the series, I usually price it a bit lower. The Ghosts Omnibus One and Half-Elven Thief Omnibus One are $0.99 right now, but that is so they can be loss leaders and even if they’re not on sale, like Cloak Mage Omnibus One is I believe $5.99 right now and Frostborn Omnibus One is $4.99, so that is to act as kind of a loss leader to get people in the door to read the series.
#3: Take the time to learn to make an omnibus edition correctly.
You can’t just throw the individual ebook files into a single one and have the readers be happy with that. You need to update the book’s front matter and metadata, and omnibus editions will need a new ISBN or ASIN, depending on where you publish them.
For a long time for the covers, I used to do what I called a quartered cover where you’d have the three covers and a bonus short story arranged in a grid, kind of like a windowpane to advertise that it was clearly an omnibus edition. Lately, Amazon has been cracking down on that and some of the other ebook platforms don’t like that as well. So what I’ve been doing is I’ve been making custom covers that very clearly say like Cloak Mage Omnibus Four on them and making sure that the cover is distinct enough from the individual covers in the series that won’t be mistaken for an individual title in the series.
#4: The omnibus edition needs to be treated as a separate book when creating ads.
Their marketing works differently than individual books. Don’t just hope that readers will find it on their own. Omnibus editions need new blurbs, separate ad campaigns, and their own marketing push. It’s okay to list them separately on your website, but be sure to link them to the original books as well. On my website, I have links for the omnibus editions under each book in the series that is part of one so the readers are aware right away as an option for them.
So hopefully these tips and tricks will help you to set up omnibus editions for yourself as well. So that’s it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you’ve listened to all the back episodes athttps://thepulpwritershow.com. If you enjoyed the podcast, please leave review on your podcasting platform of choice. Stay safe and stay healthy and we’ll see you all next week.
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